This week one of my classmates posted a thread about bloggers and the travel industry on our class del.icio.us feed. The first half of the article gave little snippets of the David vs. Golaith tales of travelers taking on the big travel organizations with a simple blog. What these examples prove is the legitimacy of blogging and how businesses would be wise to stay true to the image they try to promote.
It is an empowering feeling to know each one of us individually can use simple words to bring about real positive change. We can’t all go around threatening companies to ruin them by blogging but these organizations have to know word of mouth is the best advertising or detractor. What is unfortunate though is that so many companies, even if it is just one employee having a bad day, have previously gotten away with so much because as individuals they don’t care about us and we didn’t have many outlets to spread our voices.
Even though I am was glad to read about these individuals whose blogging made such a big impact I still find it hard to believe that these examples are the norm. I have read a lot of online jargon by people complaining about companies and I’m sure not that much change is being done. I still think for an individual blog to make a difference it either needs to be done by a well known blogger or picked up by a highly trafficked site.
This is why I have a problem with the second part of this article. It goes on to discuss how to be a travel blogger and lists seven ways you can get started. Just like any medium once the population gets too full don’t most of the messages just get dilluted?
inklings 