In some regards the race for the White House in 2012 has already begun. President Obama is constantly talking to his constituents through traditional means like town hall meetings and more often to millions through emails and vlogs. Potential Republican nominees like Sarah Palin and Bobby Jindal are keeping a presence with book deals and holding meetings with important political players.
The groundwork for new technology in a presidential campaign was fully realized in the last election and there is no turning back. To be a true player in 2012 the candidates will have to play by many new rules and now candidates who may never have been able to consider running will now be able to join the game.
Candidates will be exposed like never before and will be accountable for everything they do and say. Like we have seen in the past few years, one minor slip up of the tongue can cost you even if main stream media doesn’t pick up the story. Candidates will be forced to cater to a younger more vocal and active electorate than ever before. Grassroots mobilization and online fund raising is here and has proven can raise lots of money. Candidates will have to be more open with their constituents and show their human side through vlogs and blogs. They will also have to realize more and more voters care about the world and want someone who can be he face of the United States and represent us well.
The most important feature for a candidate to win may just be summed up in a key word from the 2008 election-transparency. Transparency in a candidates actions, on their stances, and who they really are. This of course is only the skeleton. Only the right candidate, with the right message, at the right time will clench the election as long as they use all new means to be heard.



